Direct Mail

When targeted at and distributed to the right people, with the right message and at the right time, direct marketing is the most cost-effective way of communicating to existing and potential customers.

Carried out correctly, it is also the most measurable of mediums. End-users have never had so many sources of supply, and suppliers have never had access to so many markets.

Planning (data analysis) and execution has to be spot-on to maximise relevance though. Far too much direct marketing gets one or both of these wrong.

• E-shot to teachers for the 2011 Bosch Technology Horizons Award

• Multi-vendor storage media campaign for XMA

• 'Grow your business' seed campaign for XMA

• Personalised mailer to social workers for Capita

• Invitation to workshop for Business Link West Midlands

• 600,000 local leaflet-drop for Just for Pets

• Direct marketing campaign for Viking Direct

• E-shot to job seekers for Capita

• E-shot to invite guests to Ecobuild for Homesafe