Brochures

Whether it’s a corporate brochure, a product catalogue or college prospectus, these items are designed to be retained and to have a shelf-life.

They’re information-givers, designed to relationship-build as opposed to direct mail, which is usually looking to evoke an impulse action (to buy), and as such, brochures, catalogues and college prospectuses rely on their ease of usability. The user needs to know from the outset that not only is there information they want within but that it’s also easy to find and extract.

Although more often than not these items are given away for free, creating a high perceived value for them through their design and by using quality paper and finishes etc will help to ensure that customers and potential customers retain them, making them more likely to interact (buy) from the company or organisation that produced them.


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