Advertising

It’s our view (and whilst this may sound like a no-brainer, still too many advertisers forget) that all advertising must demand attention, whether this is achieved through incentive-led messaging or challenging and enticing imagery – or better still both.

If an advertiser wants a reaction, as opposed to simply spreading brand awareness, their advertising should always carry a strong, impelling and clear call to action. Tell the target audience what to do next whether it’s call, go online or turn up at a certain time etc.

Advertising can be, and more often than not is, an expensive medium. Unless you’re a large organisation that can afford to use the medium to keep your brand out there, a response and/or awareness measurability mechanic will help an advertiser to decide whether or not it’s a channel worth pursuing.